Social Media Marketing (SMM)
Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.
Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities. Social media are interactive computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks.
Social media marketing is the process of creating content that you have tailored to the context of each individual
social media platform in order to drive user engagement and sharing.
Why is social media marketing important today
Here we will tell you some points of importance of social media marketing
1. Social media posts drive targeted traffic.
Whatever your industry, segment and audience, a substantial portion of your customers and leads are on social. Having access to all those customers helps you boost traffic, particularly for new site content. When you post a new blog or update your homepage, it can take a while to get traction with Google. That means very few customers will know the new content is there until the next time they’re
searching for your product or service. Social media posts provide an opportunity for the public to find your new web content and click through to your site. And because those posts will primarily show up in the feeds of followers and people interested in your product, that traffic is typically very targeted. It won’t just boost your traffic numbers — it will bring in the type of visitors you want to attract.
2. Using social media for business boosts your site’s SEO.
Search engine crawlers know which pages are consistently earning traffic and which are just floating out there, forgotten and ignored. Although your killer content strategy is the most important factor in your search rankings, driving traffic to your optimized pages will cause them to climb much faster. What websites do they visit? These insights have obvious marketing benefits. When you understand your customers, you can write better content and more compelling posts, which leads to more traffic.
3. Social media marketing helps you understand your audience.
Part of what makes social channels like Twitter and Instagram effective marketing tools is the interaction you have with your customer base. By reading their tweets and status updates, you’ll gain insights into their daily lives and consumer behaviors, and answer questions such as:
What hobbies do they have?
What kinds of posts do they love to share?
What websites do they visit?
These insights have obvious marketing benefits. When you understand your customers, you can write better content and more compelling posts, which leads to more traffic.
4. Social media can help you get noticed at events and earn media coverage.
Whatever metric you use to measure the success of an event, it will always demand effective promotion. And that promotion always benefits from an active social media presence. Measuring signups for a new expert webinar series? Facebook and LinkedIn will help spread the word. Working to maximize donations at a charity fundraiser? Good social targeting will help you reach the big donors.
Attending a trade show to collect high-quality leads? A mature social media strategy will enable you to leverage influencers to amplify your message and bring attendees to your booth.
5. Social media advertising allows you to target and retarget ideal consumers.
Though social media advertising does require a bit of an up-front investment, social ads can do a lot to complement the organic campaigns that you are running on your social media channels. With sophisticated targeting capabilities, social media platforms like Facebook help you target your ideal buyers, which allows you to drive more relevant traffic to your site. This is the best
way to get the most out of your marketing spend.
6. Marketing through social media is cost effective.
One of the greatest benefits of marketing through social media is that it helps you cut marketing costs without sacrificing results. Most of your social media results will come from investing time in creating and publishing content as well as having conversations with your fans and followers. The good news is that even just a few hours a week can have significant results. In fact, HubSpot
reports that 84% of marketers were able to generate increased traffic with as little as six hours of effort spent on social media per week.
7. Social media marketing may help improve your search engine rankings.
There’s a good chance that you’re already focused on improving your search engine optimization. But did you know that search engines may be using your social media presence as a factor in their rankings? Successful brands tend to have a healthy social media presence, so a strong social media presence may act as a signal to search engines that your brand is valuable, credible, and trustworthy. Though the ranking factors are always changing, it’s a safe bet that active social media channels will end up helping you in the end.
8. You can find potential customers who don’t already know your brand.
Social media marketing enables you to search out customers looking for information related to your product — even if they aren’t familiar with your company.
For example, on Twitter, you can use Hootsuite to set up streams, following specific keywords related to your industry or products. When you spot people tweeting about those products, you can direct them to your site, or explain how your product can address their needs. This strategy can also be valuable for customers who tweet about your brand, but may not be familiar with a new product or use case. By reaching out to them with new information, you can not only influence a sales decision, but also show customers how your brand is growing to better meet their needs.