Digital advertising is the tactic of leveraging the internet and its properties to deliver promotional ads to consumers on various channels
Why Digital advertising?
Digital ads are everywhere. They can be seen on the websites your buyer visits, on her mobile phone, on social media channels, and on her smart watch. Because advertising proliferates across so many channels, including very personal channels, you need to be more cognizant than ever before about providing useful, engaging content
WHAT IS DIGITAL ADVERTISING AND WHY IS IT IMPORTANT?
1) Your Buyers Are Constantly on Digital Channels Your buyers spend a lot of time online. Gone are the days when newspapers and magazines dominated your buyer’s attention. We are firmly entrenched in the digital era. In fact, a recent study by Media Dynamics states that since 1985 a typical adult’s digital media consumption has grown 40% to 9.8 hours per day in 2014. A similar 2014 study by Nielsen found that the average American spends an astonishing 11 hours per day with electronic media – which was defined as TV, radio, internet, smartphone, gaming and other multi-media devices
2) Marketers Have Greater Targeting Capabilities When you put an advertisement in a magazine you have very little control, if any, over who sees and interacts with it. With today’s advancements in digital advertising, marketers can now target the exact audience that’s mostly likely to purchase your product. By combining the power of marketing
3) The Availability of Customer Intent Data Enables Personalization and Seamless ConversationWith today’s powerful marketing and advertising tools, there is so much data available about your customers. By leveraging the latest and greatest tools, likeMarketo’s Ad Bridge, you can leverage customer profile and intent data from many different channels to have one seamless view of the customer.