What is SMS marketing?
SMS marketing is a marketing channel, much like email marketing, that allows businesses to message customers with marketing messages through SMS, or more commonly known, text messaging.
These marketing messages can vary from promotional messages, product launches, new lines, sales, offers and more.
In the modern business world there are lots of ways to market and advertise your business, and SMS marketing is another one of those ways. However, it can do much more than that.
SMS marketing is the perfect modern way to communicate with your customers. In this modern world, people want to communicate in a way that suits them, a nice quick, convenient way that fits with their lifestyle. And that is exactly why SMS marketing is now so popular amongst customers and businesses.
5 Reasons to Use SMS and Text Marketing:
- It’s Personal
- It’s Simple
- It’s Highly Targeted
- It Outperforms Other Channels
- It’s Easy to Implement, Manage, and Track
Six benefits of SMS Marketing:-
1. Flexible and reliable
SMS offers limited space to convey their story for businesses. Businesses therefore need to use the 160-characters wisely to reach customers in an effective way which creates a lasting impression for users. It helps in brand recognition and provides flexibility in terms of different things that can be shared via messages.
2. Large Reach
Receiving an SMS does not require internet connectivity, just a working phone is all. With the heightened usage of phones, SMS marketing is nothing less of a goldmine.
3. High conversion rate
Though with the high usage of messaging via apps, SMS still witnesses a high conversion rate. People are more inclined to visit your business and taken action on promotions, offers shared by businesses through SMS than via any other marketing platforms.
4. Instant delivery
A good Cloud telephony provider has a strong network operator connections across the world.
Cloud messaging platforms offered by Cloud telephony providers makes SMS marketing a very cost-effective option.
6. High open rates
SMS has the highest open rates when compared to phone calls or email marketing. 98% of the messages sent are opened which makes it one of the biggest benefits for businesses to choose this platform to reach customers.