How to grow your business using Digital Marketing?

What is Digital Marketing?

Digital marketing is defined by the use of numerous digital tactics and channels to connect with customers where they spend much of their time: online. In this blogs we explain How to grow your business using Digital Marketing? From the website itself to a business’s online branding assets – digital advertising, email marketing, online brochures and beyond – there’s a spectrum of tactics that fall under the umbrella of “digital marketing.”

  1. Get a domain name
  2. Build your website
  3. Create Content and design the website
  4. Host your website
  5. Search Engine Optimization (SEO)This is the process of optimizing your website to “rank” higher in search engine results pages, thereby increasing the amount of organic (or free) traffic your website receives. The channels that benefit from SEO include:

How to grow your business using Digital Marketing?

  • Content Marketing : This term denotes the creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, and customers. The channels that can play a part in your content marketing strategy include:
    • Blog posts.
    • EBooks and whitepapers.
    • Online brochures and look books.
  • Search Engine Markeing(SEM) : PPC is a method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google AdWords, which allows you to pay for top slots on Google’s search engine results pages at a price “per click” of the links you place. Other channels where you can use PPC include:
    • Paid adds on Facebook.
    • Promoted tweets on Twitter
    • Sponsored Message on Linkedin


  • Search Media Markeing(SMM) :This practice promotes your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business. The channels you can use in social media marketing include:


  • Facebook
  • Twitter
  • LinkedIn
  • Instagram
  • Snapchat
  • Pinterest
  • Google+
  • Affiliate Marketing :This is a type of performance-based advertising where you receive commission for promoting someone else’s products or services on your website. Affiliate marketing channels include:
    • Hosting video ads through the YouTube Partner Program.
    • Posting affiliate links from your social media accounts.
  • Native Advertising : Native advertising refers to advertisements that are primarily content-led and featured on a platform alongside other, non-paid content. BuzzFeed-sponsored posts are a good example, but many people also consider social media advertising to be “native” — Facebook advertising and Instagram advertising, for example.
  • Marketing Automation : Marketing automation refers to the software that serves to automate your basic marketing operations. Many marketing departments can automate repetitive tasks they would otherwise do manually, such as:
    • Email newsletters.
    • Social media post scheduling.
    • Contact list updating.
    • Lead-nurturing workflows.
    • Campaign tracking and reporting.

    Email Marketing

  • Email  Marketing :Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts and events, as well as to direct people toward the business’s website. The types of emails you might send in an email marketing campaign include:
      • Blog subscription newsletters.
      • Follow-up emails to website visitors who downloaded something.
      • Customer welcome emails.
      • Holiday promotions to loyalty program members.
      • Tips or similar series emails for customer nurturing.


  • Online PR : Online PR is the practice of securing earned online coverage with digital publications, blogs, and other content-based websites. It’s much like traditional PR, but in the online space. The channels you can use to maximize your PR efforts include:
    • Reporter outreach via social media.
    • Engaging online reviews of your company.
    • Engaging comments on your personal website or blog.
  • Inbound marketing : Inbound marketing refers to the “full-funnel” approach to attracting, engaging, and delighting customers using online content. You can use every digital marketing tactic listed above throughout an inbound marketing strategy.
  • Web analytics : Web analytics has a crucial role in a Digital Marketing Effort. Since digital channels can access the digital footprints of the users, they can give a complete trail of the user in the digital world and the behavior of the customer can be analyzed. This is the basic difference between traditional marketing channels and digital marketing channels and hence the effectiveness of digital marketing grows many times over.

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